01Permission
Any use of the FinDom name, the mark, Dom's name, or the phrase "good girl" in a financial context requires Dom's prior written permission. Requests are reviewed within 5–7 business days. Historically, all are denied. This page has permission.
02The mark
- Do not redraw the paw.
- Do not rotate the paw.
- Do not recolor the paw.
- Do not pet the paw.
03Clear space
Maintain clear space around the mark equal to its full height on all sides. Maintain more around Dom.
04Color
Paper
#FAF9F7
For backgrounds.
Ink
#181512
For statements.
Denial
#D91F6B
For denials. Denial is not an accent.
Approval
#177E54
Used sparingly, like approval.
05Typography
The serif carries our statements. The monospace carries our verdicts. If you have to ask which is which, do not write for us.
06Voice
Calm. Precise. Disappointed, never cruel. We do not use exclamation points; nothing excites us. We do not use em-dashes; we finish our sentences.
07Naming
It is FinDom: capital F, capital D, one word. Dom is Dom. Dom's pronouns are Dom. "The app" is acceptable when whispered.